Deanne Brocato

Jon M. Huntsman School of Business

Deanne Brocato is an Assistant Professor of Marketing at the Jon M. Huntsman School of Business. She received her B.A. in economics from Grinnell College, Grinnell Iowa and an M.B.A., Master of Science in Marketing Research, and Ph.D. from The University of Texas at Arlington. She also completed a post-doctoral fellowship as a visiting scholar at The University of Texas ICC Institute, Austin, Texas.

Her research explores several consumer marketing areas. One area focuses on explaining the dynamics of social exchange and social influence in service industries. Current projects in this area address consumers’ emotional attachment to service environments and the role that other customers play in customer service evaluations. Another area of focus is on the effects of violent media content on children. These projects explore the negative effects violent media content has on children and possible ways to mitigate these effects. Her research has appeared in academic journals such as the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising, Journal of Services Research, and Corporate Reputation Review. She has received several awards for her mentorship including the USU Management Department Mentor of the year and Teacher of the Month in the Iowa State Marketing Department.