Aaron Brough

Jon M. Huntsman School of Business

Researcher of the Year

Aaron Brough has published in an elite journal every year since arriving at Utah State in 2013. His research focuses on nuanced understanding of consumer cues used to make judgements about products. He examines how psychological categorization impacts consumer choice, environmental sustainability, and consumer security. His research on categorical reasoning was one of 24 papers included on the Marketing Science Institute’s 2014 “Must Read” list and has been featured in popular press outlets such as TIME, Forbes and Harvard Business Review. He was also selected as one of the Marketing Science Institute’s 2017 Young Scholars and invited to chair the Sustainability and Corporate Social Responsibility track for the American Marketing Association Summer Educators Conference.